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Digital Campaign Writer

The Brennan Center for Justice at NYU School of Law is a nonpartisan law and policy institute that seeks to improve systems of democracy and justice in the United States. We work to hold our political institutions and laws accountable to the twin American ideals of democracy and equal justice for all. Brennan Center’s work ranges from voting rights to campaign finance reform, from ending mass incarceration to preserving Constitutional protection in the fight against terrorism. Part think tank, part advocacy group, part cutting edge communications hub, we start with rigorous research. We craft innovative policies. And we fight for them – in Congress and the states, the courts, and in the court of public opinion.




The Digital Marketing & Advocacy team is responsible for the full lifecycle of online marketing and fundraising activities, from list growth, engagement and retention and site visit strategy, email marketing, SEO/SEM, to quantifying and qualifying the impact of all online marketing efforts and reporting results.


Reporting to the Director, Digital Marketing & Advocacy, the Digital Campaign Writer contributes to the strategic direction of the Brennan Center’s digital audience growth and fundraising efforts by writing content for listicles, targeted e-newsletters, email appeals, fundraising pages/forms, landing pages, and social shareables. The Digital Campaign Writer is also responsible for participating in strategy recommendations for digital campaign initiatives.




You have strong feelings about what an email newsletter should be (and enjoy writing them), but you back all of your opinions up with data. You live for the challenge of translating legalese into a sharply worded tweet or distilling lengthy research findings into an easy-to-understand article. You are passionate about inspiring people to be active participants in our democracy. You always put the user/reader/subscriber/supporter first.



  • Become an expert on our programmatic research and policy initiatives so that you can effectively write and pitch content 
  • Write editorial content to help build a sophisticated supporter journey that inspires new audiences to become active participants in our democracy
  • Write and produce clear, concise, error-free prose (including blog, email, social media, and web) within tight deadlines and with a strong attention to detail
  • Coordinate with other channel owners to ensure consistent voice across channels/venues
  • Be a strategic partner by brainstorming ideas to support campaign, program, and development initiatives
  • Monitor news and current events in our issue areas and work closely with Media, Editorial, and Design teams to develop and vet site and email content based on current opportunities
  • Develop content for our various audiences with the goals of education, awareness, engagement, mobilization, and fundraising
  • Write compelling marketing copy for Brennan Center event series and accompanying podcast
  • Provide social media writing and content support 
  • Work collaboratively with Development, Programs, and other Communications experts such as Design, Editorial, and Media to help execute creative digital projects and campaigns


  • 5-8 years relevant online content writing and production experience preferably in a non-profit environment
  • Demonstrated ability to optimize initiatives based on performance and success metrics
  • Demonstrated ability to grow audience and engagement
  • Experience writing copy for all digital channels (email, social, web) and a deep understanding of how to write for different audiences/platforms. 
  • Demonstrated ability to quickly generate compelling, error-free prose
  • Excellent written, verbal, and project management skills
  • Ability to thrive in a fast-paced, team-based environment
  • Ability to remain cheerful, calm, and organized even when you get another set of last-minute changes
  • Ability to thrive in a fast-paced, highly collaborative team environment
  • Clear, proactive communication
  • Passion for democracy, justice, and rule of law issues
  • Sense of humor


  • Knowledge of and proficiency with online fundraising, advocacy and email platforms and CRMs (preferably Salesforce/Pardot)
  • HTML and CSS skills
  • Experience with SEM and social media advertising campaigns
  • Experience producing, editing, and/or designing digital content (images, graphics, social shareables)
  • Familiarity with Drupal


The salary is highly competitive in the field and commensurate with experience. A generous benefits package is available as well.


TO APPLY: Please visit and upload (preferably in pdf) the following application materials: cover letter (copy and paste where indicated), resume, 3-5 relevant writing samples (emails, articles/listicles 500 words or less, social media posts), and contact information for three references. Also provide URLs for 3-5 projects/campaigns to which you have contributed with an explanation of your role in their development; detail any challenges or complications you overcame.


Applications will be interviewed on a rolling basis and decisions will be made as soon as exemplary candidates are identified. No calls, please. If you are unable to upload your documents, you may send them to with "Digital Campaign Writer" in the subject line, after registering in the online system. Applying through our website is strongly preferred. Please reference where you saw this posting.

The Brennan Center for Justice is committed to a workplace based on equal opportunity and a strong belief in the increased effectiveness that comes from a diverse workforce. To this end, Brennan Center

  • Hires staff that reflects this country's full range of racial, ethnic, cultural, socioeconomic identities, gender identities, and sexual orientations; 

  • Creates a workplace where true diversity is fostered and different perspectives are valued and freely exchanged; 

  • Ensures that all members of the Brennan Center community feel welcome and respected, and have equal opportunities to thrive and advance within the institution; and 

  • Is committed to supporting low-income communities and communities of color particularly affected by social inequities.
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